Marketing Resolutions for 2022

It’s not only the start of a new year, but the beginning of a new decade. So, it’s the perfect time to re-examine your marketing efforts and resolve to shake it up — at least a little — and try some different marketing tactics.

Resolution #1: Resolve to integrate your marketing.

Far too many small business segregate their marketing into siloes and don’t cross-promote within their various channels. Instead connect your marketing methods (search engine marketing, mobile, email, content, voice, direct mail, public relations, advertising, social media, etc.) with one another—all leading back to your business and/or your website.

Resolution # 2: Resolve to broaden your definition of content marketing.

Content marketing today goes beyond words. It includes infographics, podcasts, video, etc. Essentially, if it involves media, it’s content. Effective content marketing puts your customer’s needs first. As the Content Marketing Institute’s B2B report shows, 90% of the most successful content marketers put their audience’s information needs ahead of their own promotional messages.

Resolution #3: Resolve to increase your commitment to video marketing.

Search Engine Journal says, “With the popularity of YouTube, dynamic imagery, and AR, video content and visual storytelling will continue to rise in 2020. According to HubSpot, 56% of 25-34-year-olds and 54% of 35-44-year-olds want to see more video content from brands they support